# How Payne Glasses uses iAdvize

**8x**: “achieving an 8x conversion lift, 5x engagement increase, and 50% reduction in requests requiring human intervention”

As published on [iadvize.com](https://www.iadvize.com/en/customers/payne-glasses). Captured by usedby on 2026-10-04.

- Company: [Payne Glasses](https://www.usedby.ai/companies/payne-glasses.md)
- Tool: [iAdvize](https://www.usedby.ai/tools/iadvize.md)
- Industry: [E-commerce & D2C](https://www.usedby.ai/companies/industry/e-commerce-d2c.md)
- Teams: Customer Experience

## What the story says

Payne Glasses uses iAdvize's AI Shopping Assistant on its product and listing pages to guide shoppers in choosing glasses online around the clock, supplementing a small support team that is only available during business hours.

Summary written by usedby from the source page, in English. The figures are those of iAdvize and Payne Glasses, not ours.

> By deploying iAdvize's AI Shopping Assistant across product & listing pages, Payne Glasses turned 24/7 AI-powered guidance into a revenue driver—achieving an 8x conversion lift, 5x engagement increase, and 50% reduction in requests requiring human intervention.

> We continue to exceed all of our goals with iAdvize. We're helping customers that we couldn't before because they didn't know how to chat with us, or we didn't have the bandwidth.
>
> Katie Himes, Customer Experience Lead at Payne Glasses

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the figure 8x is printed word for word on the page, near the name of Payne Glasses.
- Checked: the passage quoted above is copied word for word from the page, near the name of Payne Glasses.
- Checked: Payne Glasses uses iAdvize. Confirmed line. Latest check across sources: 2026-10-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/payne-glasses-iadvize · How we check: https://www.usedby.ai/methodology