# How Peacock uses Movable Ink

**20%** Reduction in churn

As published on [movableink.com](https://movableink.com/case-studies/peacock-case-study). Captured by usedby on 2026-10-08.

- Company: [Peacock](https://www.usedby.ai/companies/peacock.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Streaming & Content](https://www.usedby.ai/companies/industry/streaming-content.md)

## The use case: how Peacock deploys Movable Ink

Peacock, NBCUniversal's streaming service, used Braze together with Movable Ink to build a personalized year-in-review campaign that celebrated customers' milestones and reached them at their preferred digital touchpoints.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Peacock, not ours.

> By integrating Braze and Movable Ink into their tech stack, Peacock created a hyper-personalized year-in-review campaign that reached customers at their preferred digital touchpoints.

- **6%**: “6% Lift in upgrades from free to paid subscriptions”

## Movable Ink users in Streaming & Content

- [Amazon Music](https://www.usedby.ai/companies/amazon-music.md) — Confirmed
- [Audible](https://www.usedby.ai/companies/audible.md) — Confirmed
- [Cineplex](https://www.usedby.ai/companies/cineplex.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 20% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Peacock.
- Checked: Peacock uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/peacock-movable-ink-2 · How we check: https://www.usedby.ai/methodology