# How Peacock uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/peacock-celebrates-customers-favorite-content-with-movable-ink-and-braze). Captured by usedby on 2026-10-08.

- Company: [Peacock](https://www.usedby.ai/companies/peacock.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)

## What the story says

Peacock, NBC's streaming service, uses Movable Ink together with Braze to create personalized emails from real-time customer data. They used it for a year-in-review campaign showcasing each subscriber's favorite content.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Peacock, not ours.

> Discover how they aced a year-in-review campaign with smart, personalized messages that showcase each subscriber's favorite content, building a stronger brand relationship.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Peacock.
- Checked: Peacock uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/peacock-movable-ink · How we check: https://www.usedby.ai/methodology