# How People.ai uses Workato

**20%** lift in email open rates

As published on [workato.com](https://www.workato.com/customers/people-ai). Captured by usedby on 2026-10-05.

- Company: [People.ai](https://www.usedby.ai/companies/people-ai.md)
- Tool: [Workato](https://www.usedby.ai/tools/workato.md)
- Industry: [Sales Tech & CRM](https://www.usedby.ai/companies/industry/sales-tech-crm.md)
- Teams: IT, Marketing, Sales Operations, GTM Operations

## The use case: how People.ai deploys Workato

People.ai uses Workato for its go-to-market automation recipes and extends them with Workato Enterprise MCP and a pre-built Salesforce MCP server so AI agents can query production CRM data. It also wrapped Apollo.io through Enterprise MCP so agents can use enrichment data in the same governed workflow.

Summary written by usedby from the source page, in English. The figures are those of Workato and People.ai, not ours.

> AI-driven email workflows, now informed by real-time CRM context agents could actually read and act on, drove a 20% lift in open rates.

- **350+**: “People.ai had built a real automation foundation on Workato — 350+ recipes powering GTM workflows across lead engagement, sales follow-up, and operations.”

> MCP gives us a second wind for Workato — it opens up limitless possibilities for expansion through agentic AI.
>
> George Kozlov

Source: [workato.com](https://www.workato.com/customers/people-ai), captured 2026-10-05.

## Other AI tools used by People.ai

- [Endor Labs](https://www.usedby.ai/tools/endor-labs.md) — Observed

## Other companies using Workato

- [Atlassian](https://www.usedby.ai/companies/atlassian.md) — Confirmed
- [Bread Financial](https://www.usedby.ai/companies/bread-financial.md) — Confirmed
- [Cisco](https://www.usedby.ai/companies/cisco.md) — Confirmed
- [Countus](https://www.usedby.ai/companies/countus.md) — Confirmed
- [Docebo](https://www.usedby.ai/companies/docebo.md) — Confirmed
- [Ivanti](https://www.usedby.ai/companies/ivanti.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the figure 20% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of People.ai.
- Checked: People.ai uses Workato. Confirmed line. Latest check across sources: 2026-10-21.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/people-ai-workato · How we check: https://www.usedby.ai/methodology