# How Pepperfry uses Pepper Content

**1.7x**: “it earns 1.7x the organic revenue”

As published on [pepper.inc](https://www.pepper.inc/case-study/pepperfry). Captured by usedby on 2026-10-27.

- Company: [Pepperfry](https://www.usedby.ai/companies/pepperfry.md)
- Tool: [Pepper Content](https://www.usedby.ai/tools/pepper-content.md)

## The use case: how Pepperfry deploys Pepper Content

Pepperfry works with Pepper on SEO and AI-search visibility, fixing site foundations, rebuilding category pages and tracking citations in AI answers so its furniture pages rank and get cited on buying-intent queries.

Summary written by usedby from the source page, in English. The figures are those of Pepper Content and Pepperfry, not ours.

> Pepperfry gets slightly fewer organic clicks than last year, yet it earns 1.7x the organic revenue. The questions it now wins are long and specific, the kind a buyer asks when they’re close to deciding.

- **4.4x**: “Pepperfry's citation lead over Urban Ladder grew from 2.8x to 4.4x.”
- **2.5x**: “the cluster grew its clicks nearly 2.5x in four months.”
- **25–30%**: “On their own, they are sized at a further 25–30% traffic uplift.”
- **350+**: “Agent Atlas tracked 350+ real furniture buying questions across ChatGPT, Gemini, Perplexity and AI Overviews.”

> There are a lot of dashboards I’ve been privy to. They have a lot of information, but very little of it is actionable. That’s where working with the Pepper team has been like a breath of fresh air, because the orientation is almost entirely outcome-oriented.
>
> Deepak Sharma, Chief of Staff & Chief Product Officer

Source: [pepper.inc](https://www.pepper.inc/case-study/pepperfry), captured 2026-10-27.

## Other companies using Pepper Content

- [Acceldata](https://www.usedby.ai/companies/acceldata.md) — Confirmed
- [Adani Digital Labs](https://www.usedby.ai/companies/adani-digital-labs.md) — Confirmed
- [Algolia](https://www.usedby.ai/companies/algolia.md) — Confirmed
- [Apollo 24/7](https://www.usedby.ai/companies/apollo-24-7.md) — Confirmed
- [RVshare](https://www.usedby.ai/companies/rvshare.md) — Confirmed
- [SalesHood](https://www.usedby.ai/companies/saleshood.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-27.

- Checked: the figure 1.7x is printed word for word on the page, near the name of Pepperfry.
- Checked: the passage quoted above is copied word for word from the page, near the name of Pepperfry.
- Checked: Pepperfry uses Pepper Content. Confirmed line. Latest check across sources: 2026-10-27.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/pepperfry-pepper-content · How we check: https://www.usedby.ai/methodology