# How PicPay uses Rasa

**100,000 users per day**: “averaging 100,000 users per day during the first week”

As published on [rasa.com](https://rasa.com/customers/picpay). Captured by usedby on 2026-10-08.

- Company: [PicPay](https://www.usedby.ai/companies/picpay.md)
- Tool: [Rasa](https://www.usedby.ai/tools/rasa.md)
- Teams: developers, content editors, data scientists

## What the story says

PicPay built an AI assistant on Rasa's conversational AI framework that guides users through checking eligibility for and claiming Brazilian government emergency aid via the PicPay app. It was built to handle the surge in customer contacts and to serve users with limited digital literacy.

Summary written by usedby from the source page, in English. The figures are those of Rasa and PicPay, not ours.

> In just the first hour, PicPay’s assistant handled 3,000 transactions, averaging 100,000 users per day during the first week. Traffic has remained high ever since, with the assistant handling between 20k and 65k interactions per day.

- **3,000**: “In just the first hour, PicPay’s assistant handled 3,000 transactions”
- **20k and 65k**: “Traffic has remained high ever since, with the assistant handling between 20k and 65k interactions per day.”
- **10 business days**: “10 business days later, on May 13, the PicPay assistant was live in production.”

> With the help of the Rasa team we managed to put an assistant in production and go live within 10 business days. Rasa is portable, scalable, and it’s very easy to develop a chatbot application on Rasa.
>
> Isaac Ben-Akiva, Chief Data & AI Officer

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 100,000 users per day is printed word for word on the page, near the name of PicPay.
- Checked: the passage quoted above is copied word for word from the page, near the name of PicPay.
- Checked: PicPay uses Rasa. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/picpay-rasa · How we check: https://www.usedby.ai/methodology