# How Pipedrive uses 1mind

**30%**: “More than 30% higher MRR from customers who interact with Nora”

As published on [1mind.com](https://www.1mind.com/case-study/pipedrive). Captured by usedby on 2026-10-07.

- Company: [Pipedrive](https://www.usedby.ai/companies/pipedrive.md)
- Tool: [1mind](https://www.usedby.ai/tools/1mind.md)
- Teams: Web Optimization, Experience Optimization
- Customer since (as the page says): Nora, live on Pipedrive's website since October 2025

## What the story says

Pipedrive runs Nora, a 1mind Superhuman, on its website to answer self-serve and SMB buyers' questions in real time, instead of having them fill out a contact-sales form and wait for a sales rep. Nora was launched on the contact-sales page and then expanded after A/B testing.

Summary written by usedby from the source page, in English. The figures are those of 1mind and Pipedrive, not ours.

> In A/B tests, Nora made visitors 6x more likely to sign up, and Nora sign-ups converted to paid at 2.2x the rate.

- **68%**: “68% average engaged-conversation rate with Nora; 76% in the best single week”
- **6x**: “Visitors are 6x more likely to sign up, and Nora sign-ups convert to paid at 2.2x the rate”
- **28%**: “28% larger deal size: accounts open with roughly 3–4 seats vs. 2–3 for the broader base”
- **6%**: “~6% better 90-day retention”

> When Nora and sales work together, that is the ultimate combo. Those leads are stronger, they convert on higher plans and higher tiers, they're better customers, they stay longer, and they churn less.
>
> Bobbie de Wet, Experience Optimization Manager

> Nora was able to troubleshoot things we hadn't explicitly trained it to. … Reading the conversations, people would say, 'oh, you're actually helpful, this has been really productive.'
>
> Bobbie de Wet, Experience Optimization Manager

> I'm surprised constantly by what it can say and do.
>
> Bobbie de Wet, Experience Optimization Manager

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 30% is printed word for word on the page, near the name of Pipedrive.
- Checked: the passage quoted above is copied word for word from the page, near the name of Pipedrive.
- Checked: each number in our summary is printed on the page.
- Checked: Pipedrive uses 1mind. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/pipedrive-1mind · How we check: https://www.usedby.ai/methodology