# How Pitango uses D-ID

As published on [d-id.com](https://www.d-id.com/resources/case-study/pitango/), June 2024. Captured by usedby on 2026-10-08.

- Company: [Pitango](https://www.usedby.ai/companies/pitango.md)
- Tool: [D-ID](https://www.usedby.ai/tools/d-id.md)
- Teams: Marketing

## What the story says

Pitango's marketing team created an AI avatar named Sam in D-ID's Creative Reality Studio to present its quarterly newsletter, The Juice, as a video for its readers. The recording was then edited with transitions, subtitles and background imagery.

Summary written by usedby from the source page, in English. The figures are those of D-ID and Pitango, not ours.

> Externally, it significantly enhanced engagement, evidenced by a notable spike in newsletter open rates and website traffic, as tracked through Google Analytics.

> Marketing is a unique domain in that it must evolve at the same speed as consumers in order to maintain a strong connection with them. With the decrease in consumer attention spans, video has reigned king in the marketing world. Once GenAI was introduced into the mix, creating an AI avatar for Pitango was an intuitive next step to nurture our connection with our readers. Bringing our newsletter to life through an avatar allows us to cut through the noise of other traditional media that bombards our readers’ mailboxes, while also leaving an exciting impression on them. Finding the ultimate solution within our own portfolio was a true gift thanks to D-ID.
>
> Sharon Erde, Head of Marketing

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Pitango.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Pitango uses D-ID. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/pitango-d-id · How we check: https://www.usedby.ai/methodology