# How Planful uses UserGems

**$1,000,000+**: “$1,000,000+ in direct-source pipeline generated”

As published on [usergems.com](https://www.usergems.com/customers/planful-2025). Captured by usedby on 2026-10-08.

- Company: [Planful](https://www.usedby.ai/companies/planful.md)
- Tool: [UserGems](https://www.usedby.ai/tools/usergems.md)
- Industry: [Fintech & Payments](https://www.usedby.ai/companies/industry/fintech-payments.md)
- Teams: Marketing, SDRs, Sales
- Customer since (as the page says): the company had already been using UserGems since 2021

## What the story says

Planful uses UserGems' Gem-E as an ABX command center that combines people, engagement, intent, first-party and custom signals into one priority score. Marketing, SDRs and sales use it to prioritize accounts in tiers and coordinate personalized ads and outreach to target upper mid-market buying committees.

Summary written by usedby from the source page, in English. The figures are those of UserGems and Planful, not ours.

> With Gem-E as their AI command center, Planful completely transformed their go-to-market approach, generating over $1 million in direct-source pipeline from 24 opportunities in just two months, hitting 104% of their pipeline target, and setting up a projected 20-40% increase in SDR productivity for 2026.

- **24**: “24 opportunities identified, prioritized, and engaged through Gem-E”
- **104%**: “104% of overall pipeline target achieved”
- **20-40%**: “20-40% projected increase in SDR productivity for 2026”

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure $1,000,000+ is printed word for word on the page, near the name of Planful.
- Checked: the passage quoted above is copied word for word from the page, near the name of Planful.
- Checked: Planful uses UserGems. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/planful-usergems · How we check: https://www.usedby.ai/methodology