# How Popeyes UK uses Bloomreach

**+8%**: “+8% increase in revenue since Loomi AI adoption”

As published on [bloomreach.com](https://www.bloomreach.com/en/case-studies/popeyes-uk), March 2024. Captured by usedby on 2026-10-08.

- Company: [Popeyes UK](https://www.usedby.ai/companies/popeyes-uk.md)
- Tool: [Bloomreach](https://www.usedby.ai/tools/bloomreach.md)

## What the story says

Popeyes UK uses Bloomreach as a single customer data platform to tie offline in-restaurant purchases from kiosks and tills to customer profiles. It runs a QR-code prize wheel campaign and uses Loomi AI to personalize loyalty communications.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Popeyes UK, not ours.

> Popeyes now collects valuable offline data from receipts, guest Wi-Fi, and post-purchase surveys to feed into Loomi AI.

- **20%**: “20% of kiosk and till orders now matched to loyalty profiles”
- **300,000+**: “300,000+ rewards delivered through the “Chicken Spinner””
- **3x**: “3x more likely to return within 30 days (loyalty participants vs. non-participants)”
- **£6k**: “£6k in weekly sales linked to prize redemption campaigns”

> One of the main reasons we moved to Bloomreach is because of how difficult it is to work when you have your single customer view separated from your marketing platforms. It is hard to work like that. It is significantly easier to work when everything is contained in the same CDP.
>
> David Carey, Chief Technology Officer, Popeyes UK

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure +8% is printed word for word on the page, near the name of Popeyes UK.
- Checked: the passage quoted above is copied word for word from the page, near the name of Popeyes UK.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Popeyes UK uses Bloomreach. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/popeyes-uk-bloomreach · How we check: https://www.usedby.ai/methodology