# How PrestaShop uses Hightouch

**33%**: “Shortened time-to-resolution for Zendesk support tickets by 33%”

As published on [hightouch.com](https://hightouch.com/customers/prestashop). Captured by usedby on 2026-10-08.

- Company: [PrestaShop](https://www.usedby.ai/companies/prestashop.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Teams: Data, Sales, SDR, Marketing

## What the story says

PrestaShop uses Hightouch on top of Looker to sync semantic-layer data models into operational tools via Reverse ETL. It feeds a customer knowledge model into Zendesk for the care team, syncs data to Postgres for a sales add-on recommendation application, and enriches HubSpot with merchant and store data.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and PrestaShop, not ours.

> Sitting on top of Looker, Hightouch unlocks all the data models PrestaShop has built-in Looker for Operational Intelligence.

- **7 points**: “Improved NPS score by 7 points”
- **25%**: “Lowered Hubspot costs by 25%”
- **more than 40%**: “Increased employee engagement with data from 10% to more than 40%”
- **less than two days**: “Reduced dashboard development time from six weeks to less than two days”

> Hightouch feels like a natural extension of Looker and reinforces the position of the semantic data model as the single source of truth.
>
> Remi Paulin, Data Architect at PrestaShop

Source: [hightouch.com](https://hightouch.com/customers/prestashop), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 33% is printed word for word on the page, near the name of PrestaShop.
- Checked: the passage quoted above is copied word for word from the page, near the name of PrestaShop.
- Checked: PrestaShop uses Hightouch. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/prestashop-hightouch · How we check: https://www.usedby.ai/methodology