# How Proper Propaganda uses Scrunch

**5x**: “Leads have increased 5x since Proper Progpandana launched its GEO program”

As published on [scrunch.com](https://scrunch.com/case-studies/proper-propaganda-5x-lead-gen-by-optimizing-for-ai-search). Captured by usedby on 2026-10-08.

- Company: [Proper Propaganda](https://www.usedby.ai/companies/proper-propaganda.md)
- Tool: [Scrunch](https://www.usedby.ai/tools/scrunch.md)

## What the story says

Proper Propaganda, a tech PR and GEO agency, uses Scrunch to run its own AI search optimization program, tracking prompts across AI platforms, monitoring bot traffic and citations, and auditing site pages. It is also using the same approach for its clients.

Summary written by usedby from the source page, in English. The figures are those of Scrunch and Proper Propaganda, not ours.

> Leads have increased 5x since Proper Progpandana launched its GEO program, and the agency has closed significant revenue directly attributable to AI search.

- **695**: “As of May 2026, Proper Propaganda is the No. 1 most visible agency overall across 695 tracked prompts.”

> Scrunch has been invaluable to us. It’s the backbone of all of our GEO work—whether for ourselves or our clients. We’d be flying the plane blind without it.
>
> Jackson Wightman, Founder and Managing Partner

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 5x is printed word for word on the page, near the name of Proper Propaganda.
- Checked: the passage quoted above is copied word for word from the page, near the name of Proper Propaganda.
- Checked: Proper Propaganda uses Scrunch. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/proper-propaganda-scrunch · How we check: https://www.usedby.ai/methodology