# How Publicis Groupe uses ThoughtSpot

**1,000+** hours saved in 2024

As published on [thoughtspot.com](https://www.thoughtspot.com/resources/case-study/publicis). Captured by usedby on 2026-10-09.

- Company: [Publicis Groupe](https://www.usedby.ai/companies/publicis-groupe.md)
- Tool: [ThoughtSpot](https://www.usedby.ai/tools/thoughtspot.md)
- Industry: [Agency & Studio](https://www.usedby.ai/companies/industry/agency-studio.md)
- Teams: Consultants, Executives, Research

## What the story says

The sponsorship consultancy uses ThoughtSpot Embedded to replace static reports and manual dashboards with real-time, self-service analytics on sponsorship performance, audience trends and valuation metrics. Consultants, executives and clients explore the data directly instead of relying on analysts.

Summary written by usedby from the source page, in English. The figures are those of ThoughtSpot and Publicis Groupe, not ours.

> In 2024 alone, Publicis Sport & Entertainment saved over 1,000 hours, with projections to exceed 3,000 hours in 2025. Client onboarding time was cut from six months to just two or three weeks. Monthly active users grew to 25 - with a goal to double adoption in 2025.

- **25**: “Monthly active users grew to 25”

> With ThoughtSpot, we’ve eliminated the constant back-and-forth of reporting requests. Teams can now access and explore data themselves, which means they’re making decisions faster and with more confidence.
>
> Gopal Suri, Data Scientist

Source: [thoughtspot.com](https://www.thoughtspot.com/resources/case-study/publicis), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 1,000+ is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Publicis Groupe.
- Checked: Publicis Groupe uses ThoughtSpot. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/publicis-sport-entertainment-thoughtspot · How we check: https://www.usedby.ai/methodology