# How PubMatic uses Bito

**2 weeks to 3 days**: “Technical design time on large epics dropped from approximately 2 weeks to 3 days”

As published on [bito.ai](https://bito.ai/case-studies/pubmatic/), April 2026. Captured by usedby on 2026-10-04.

- Company: [PubMatic](https://www.usedby.ai/companies/pubmatic.md)
- Tool: [Bito](https://www.usedby.ai/tools/bito.md)
- Industry: [Advertising & AdTech](https://www.usedby.ai/companies/industry/advertising-adtech.md)
- Teams: Engineering, PM

## What the story says

PubMatic indexed its code repositories, commit history, Jira tickets and Confluence docs into a knowledge graph. Engineers use it from Jira and Slack to produce technical plans, size epics and check downstream impact before implementation.

Summary written by usedby from the source page, in English. The figures are those of Bito and PubMatic, not ours.

> Technical design time on large epics dropped from approximately 2 weeks to 3 days: Engineers went from ambiguous epic to reviewable technical plan in days, eliminating most of the cross-team meetings that had anchored design timelines.

- **44%**: “44% net lift in merge volume over 8 weeks”
- **450**: “supported by an engineering organization of approximately 450 engineers”

> Things like catching our i18n patterns on its own, that is what is really different. AI Architect is reading the same signals a senior engineer would, our tickets, our docs, our review comments, and planning the way someone who knows us would plan.
>
> Samdeesh Menia, Architect

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the figure 2 weeks to 3 days is printed word for word on the page, near the name of PubMatic.
- Checked: the passage quoted above is copied word for word from the page, near the name of PubMatic.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: PubMatic uses Bito. Confirmed line. Latest check across sources: 2026-10-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/pubmatic-bito · How we check: https://www.usedby.ai/methodology