# How Puma uses Insider One

**27%**: “a remarkable 27% overall increase in conversion rate compared to the pre-implementation period”

As published on [insiderone.com](https://insiderone.com/case-studies/puma-success-story/), August 2026. Captured by usedby on 2026-10-08.

- Company: [Puma](https://www.usedby.ai/companies/puma.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)
- Teams: eCommerce Marketing and Operations

## What the story says

PUMA uses Insider One's onsite personalization tools on its relaunched ecommerce site, including Top Search, review-activation banners and web push, Social Proof and Tab Talk. These are used to improve product discovery, generate more customer reviews and convert hesitant shoppers.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Puma, not ours.

> Using Insider One's solution, we successfully enhanced our website to increase online revenue, and generate more customer reviews for our products. We were also able to reduce our bounce rate.

- **10X**: “Within one month, the number of product reviews on PUMA's official online store increased more than 10X compared to the previous period.”
- **6%**: “Top search increased search sessions by 6%, improving product discovery and page time.”
- **6%**: “The combination of Social Proof and Tab Talk helped PUMA increase its conversion rate by 6% in just one month.”

> Fashion apparel is a category in which customers pay close attention to reviews, so obtaining high-quality reviews was crucial for us. Thanks to Insider One's assistance, we achieved a 10X increase in the number of reviews within just one month. This significant improvement played a vital role in enhancing our official online store's relaunch.
>
> Head of eCommerce Marketing and Operations, Head of eCommerce Marketing and Operations

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 27% is printed word for word on the page, near the name of Puma.
- Checked: the passage quoted above is copied word for word from the page, near the name of Puma.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Puma uses Insider One. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/puma-insider-one · How we check: https://www.usedby.ai/methodology