# How Purple uses Level AI

**100%** QA coverage across all voice channel conversations

As published on [thelevel.ai](https://thelevel.ai/case-studies/purple). Captured by usedby on 2026-10-08.

- Company: [Purple](https://www.usedby.ai/companies/purple.md)
- Tool: [Level AI](https://www.usedby.ai/tools/level-ai.md)
- Industry: [Telecommunications](https://www.usedby.ai/companies/industry/telecommunications.md)
- Teams: Customer Care, Analytics and Workforce Planning

## The use case: how Purple deploys Level AI

Purple uses Level AI Conversation Intelligence to analyze customer calls and chats, replacing manual spreadsheet review. It applies the tool to automated QA scoring, voice-of-customer analysis tied to product SKUs, and agent feedback.

Summary written by usedby from the source page, in English. The figures are those of Level AI and Purple, not ours.

> 100% QA coverage: Purple scaled from partial checks to 100% QA coverage across all voice channel conversations over 2 minutes.

> In the past... we had to download all of the results and go through call by call... But in Level, I'm doing something similar now and can do it in a couple of hours. As long as my structure is set up correctly and my tags are all great, I can do it in just a few hours. I have fewer resources than I had in the past, and I can still deliver the insights with the Level AI that I could before.
>
> Angie McDonald, Director of Analytics and Workforce Planning

Source: [thelevel.ai](https://thelevel.ai/case-studies/purple), captured 2026-10-08.

## Other companies using Level AI

- [Empyrean](https://www.usedby.ai/companies/empyrean.md) — Confirmed
- [Extra Space](https://www.usedby.ai/companies/extra-space.md) — Confirmed
- [Globalfaces](https://www.usedby.ai/companies/globalfaces.md) — Confirmed
- [Ollie](https://www.usedby.ai/companies/ollie.md) — Confirmed
- [QuinStreet](https://www.usedby.ai/companies/quinstreet.md) — Confirmed
- [Smartsheet](https://www.usedby.ai/companies/smartsheet.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 100% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Purple.
- Checked: Purple uses Level AI. Confirmed line. Latest check across sources: 2026-10-21.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/purple-innovation-level-ai · How we check: https://www.usedby.ai/methodology