# How Purpose Brands uses Webflow

**20%**: “year-over-year lead growth reached 20%”

As published on [webflow.com](https://webflow.com/customers/purpose-brands). Captured by usedby on 2026-11-12.

- Company: [Purpose Brands](https://www.usedby.ai/companies/purpose-brands.md)
- Tool: [Webflow](https://www.usedby.ai/tools/webflow.md)
- Teams: Product & Design, Engineering

## The use case: how Purpose Brands deploys Webflow

Purpose Brands uses Webflow Enterprise as the shared web front-end layer across its fitness and wellness brands, replacing a fragmented set of separately run sites. It provides a common component system and a localization model for international markets, so capabilities built once can be reused across brands.

Summary written by usedby from the source page, in English. The figures are those of Webflow and Purpose Brands, not ours.

> Anytime Fitness saw business results move soon after migration. Over the first three months, the US site generated 6.4% more leads. In the opening two weeks, year-over-year lead growth reached 20%, while website-to-lead conversion rose 0.92 percentage points.

- **6.4%**: “Over the first three months, the US site generated 6.4% more leads.”
- **0.92 percentage points**: “website-to-lead conversion rose 0.92 percentage points”
- **41%**: “AI sources accounted for 41% of Anytime Fitness sessions after migration”
- **86%**: “an 86% reduction in per-locale migration time”

> Webflow lets us build something great once, then reinvest the time we save in the customer experience. We spend less time maintaining what exists and more time building what’s next
>
> Ameen Kazerouni, CTO

Source: [webflow.com](https://webflow.com/customers/purpose-brands), captured 2026-11-12.

## Other companies using Webflow

- [21.co](https://www.usedby.ai/companies/21-co.md) — Confirmed
- [ABM](https://www.usedby.ai/companies/abm.md) — Confirmed
- [Amazon](https://www.usedby.ai/companies/amazon.md) — Confirmed
- [AngelList](https://www.usedby.ai/companies/angellist.md) — Confirmed
- [Anrok](https://www.usedby.ai/companies/anrok.md) — Confirmed
- [Arkose Labs](https://www.usedby.ai/companies/arkose-labs.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-12.

- Checked: the figure 20% is printed word for word on the page, near the name of Purpose Brands.
- Checked: the passage quoted above is copied word for word from the page, near the name of Purpose Brands.
- Checked: Purpose Brands uses Webflow. Confirmed line. Latest check across sources: 2026-11-13.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/purpose-brands-webflow · How we check: https://www.usedby.ai/methodology