# How Qualtrics uses Coda

**2,000**: “over 2,000 Coda account plans were created by Account Executives”

As published on [coda.io](https://coda.io/solutions/case-studies/qualtrics). Captured by usedby on 2026-10-04.

- Company: [Qualtrics](https://www.usedby.ai/companies/qualtrics.md)
- Tool: [Coda](https://www.usedby.ai/tools/coda.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: Product, Design, and Engineering, Sales, Event Marketing

## What the story says

Qualtrics uses Coda to replace scattered documents and tools with shared, real-time synced docs. Product, Design and Engineering use it for planning and rollups, Sales for account and territory plans synced with Salesforce, and marketing for coordinating its X4 event.

Summary written by usedby from the source page, in English. The figures are those of Coda and Qualtrics, not ours.

> In just one month, over 2,000 Coda account plans were created by Account Executives. Sales leaders and managers are using these plans to stay closely aligned on what "great" looks like in account planning

> It was impossible to trust any document unless it was being shared live, and the effort just to know what was being worked on and how it was going was more work than it was worth.
>
> Drew Holman, Senior Product Manager

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the figure 2,000 is printed word for word on the page, near the name of Qualtrics.
- Checked: the passage quoted above is copied word for word from the page, near the name of Qualtrics.
- Checked: each number in our summary is printed on the page.
- Checked: Qualtrics uses Coda. Confirmed line. Latest check across sources: 2026-10-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/qualtrics-coda · How we check: https://www.usedby.ai/methodology