# How Rajasthan Royals uses Gupshup

**50%**: “The platform generated 50% of all merchandise orders over one season”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/rajasthan-royals-leverages-conversational-marketing-and-commerce-on-whatsapp/), March 2023. Captured by usedby on 2026-10-08.

- Company: [Rajasthan Royals](https://www.usedby.ai/companies/rajasthan-royals.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)

## What the story says

Rajasthan Royals uses a Gupshup-built WhatsApp virtual assistant to engage fans with content, games, quizzes, community chat and loyalty rewards. Fans also browse a merchandise catalog and receive payment links to buy official merchandise on the team's website.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Rajasthan Royals, not ours.

> The platform generated 50% of all merchandise orders over one season, with WhatsApp-attributable sales increasing four-fold within just 2.5 months.

- **four-fold**: “WhatsApp-attributable sales increasing four-fold within just 2.5 months”
- **2x**: “The streamlined commerce integration achieved a 2x order-to-visit ratio”
- **60%**: “capturing 60% of first-party customer data within five months”

> Fans are excited by the interactive experiences we can offer in WhatsApp, driving a threefold increase in engagement compared to text messages and a sevenfold increase over email.
>
> Zameer Kochar, Chief Marketing Officer, Rajasthan Royals

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 50% is printed word for word on the page, near the name of Rajasthan Royals.
- Checked: the passage quoted above is copied word for word from the page, near the name of Rajasthan Royals.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Rajasthan Royals uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/rajasthan-royals-gupshup · How we check: https://www.usedby.ai/methodology