# How Rakuten Advertising uses Relevance AI

As published on [relevanceai.com](https://relevanceai.com/customers/rakuten-advertising). Captured by usedby on 2026-10-02.

- Company: [Rakuten Advertising](https://www.usedby.ai/companies/rakuten-advertising.md)
- Tool: [Relevance AI](https://www.usedby.ai/tools/relevance-ai.md)
- Industry: [Advertising & AdTech](https://www.usedby.ai/companies/industry/advertising-adtech.md)
- Teams: marketing, client services

## What the story says

Rakuten Advertising is operationalizing AI agents across its affiliate marketing business, using a hub-and-spoke model with a core team and embedded analysts in business units. Agents run inside the collaborative tools employees already use to automate repeatable workflows.

Summary written by usedby from the source page, in English. The figures are those of Relevance AI and Rakuten Advertising, not ours.

> Rakuten Advertising uses agents heavily in existing collaborative tools, because it reduces friction and the “another scary tool” problem.

> I don’t want to be the single author of any agent.
>
> Benjamin Cox, VP of AI Strategy & Operations

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the passage quoted above is copied word for word from the page, near the name of Rakuten Advertising.
- Checked: Rakuten Advertising uses Relevance AI. Confirmed line. Latest check across sources: 2026-10-02.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/rakuten-advertising-relevance-ai · How we check: https://www.usedby.ai/methodology