# How Reckitt uses Celonis

**84%**: “More than doubled their no-touch order rate, from 34% to now 84%.”

As published on [celonis.com](https://www.celonis.com/solutions/stories/reckitt-process-optimization). Captured by usedby on 2026-11-04.

- Company: [Reckitt](https://www.usedby.ai/companies/reckitt.md)
- Tool: [Celonis](https://www.usedby.ai/tools/celonis.md)
- Industry: [Consumer Goods](https://www.usedby.ai/companies/industry/consumer-goods-fmcg.md)
- Teams: Finance, Procurement, Order Management, Accounts Payable, Intelligent Automation Center of Excellence
- Customer since (as the page says): Reckitt started their path to value with the process mining vendor in 2019

## The use case: how Reckitt deploys Celonis

Reckitt uses Celonis Process Mining across more than 40 processes in five business functions to find and prioritize improvement opportunities, starting with Accounts Payable and expanding to Procurement and Order Management. Celonis Action Flows are used to optimize supplier payment terms, and the Open Order Processing App helps prioritize at-risk orders and improve on-time delivery.

Summary written by usedby from the source page, in English. The figures are those of Celonis and Reckitt, not ours.

> Using Celonis with their hygiene business in North America, Reckitt: More than doubled their no-touch order rate, from 34% to now 84%. Cut manual touches cut in half: from 4.2 times to now 2 times.

> Without Celonis, we would not be where we are today in our transformation journey.
>
> Kuldeep Dudeja, IT & Digital Director

Source: [celonis.com](https://www.celonis.com/solutions/stories/reckitt-process-optimization), captured 2026-11-04.

## Other AI tools used by Reckitt

- [AdCreative.ai](https://www.usedby.ai/tools/adcreative.md) — Observed
- [AppZen](https://www.usedby.ai/tools/appzen.md) — Observed
- [Augury](https://www.usedby.ai/tools/augury.md) — Observed
- [HighRadius](https://www.usedby.ai/tools/highradius.md) — Observed
- [Prezent](https://www.usedby.ai/tools/prezent.md) — Observed
- [Retool](https://www.usedby.ai/tools/retool.md) — Observed

## Celonis users in Consumer Goods

- [Campari Group](https://www.usedby.ai/companies/campari-group.md) — Confirmed
- [Florida Crystals](https://www.usedby.ai/companies/florida-crystals.md) — Confirmed
- [Mars](https://www.usedby.ai/companies/mars.md) — Confirmed
- [Mondelez International](https://www.usedby.ai/companies/mondelez-international.md) — Confirmed
- [PepsiCo](https://www.usedby.ai/companies/pepsico.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-04.

- Checked: the figure 84% is printed word for word on the page, near the name of Reckitt.
- Checked: the passage quoted above is copied word for word from the page, near the name of Reckitt.
- Checked: each number in our summary is printed on the page.
- Checked: Reckitt uses Celonis. Confirmed line. Latest check across sources: 2026-11-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/reckitt-celonis · How we check: https://www.usedby.ai/methodology