# How Red Bull uses Airtable

**70-80%**: “70-80% Time Savings: Individual operations and processes have seen significant time savings”

As published on [airtable.com](https://www.airtable.com/customer-stories/red-bull). Captured by usedby on 2026-10-03.

- Company: [Red Bull](https://www.usedby.ai/companies/red-bull.md)
- Tool: [Airtable](https://www.usedby.ai/tools/airtable.md)
- Industry: [Consumer Goods](https://www.usedby.ai/companies/industry/consumer-goods-fmcg.md)
- Teams: Marketing, Legal

## What the story says

Red Bull uses Airtable as a workflow tool across departments for media asset management, program management, facility planning and budgeting. Its integration with identity management automates seat assignments for new employees.

Summary written by usedby from the source page, in English. The figures are those of Airtable and Red Bull, not ours.

> Facility Planning: Airtable's integration with Identity Management (IAM) helps automate seat assignments for new employees, notifying managers and ensuring smooth onboarding processes.

- **1,700**: “Increased Adoption & Collaboration: Over 1,700 active users across multiple departments leverage Airtable, with usage growing organically through word-of-mouth.”
- **1,738**: “Red Bull developed a Media Planet database, a Digital Asset Management (DAM) system, enabling 1,738 users to store, organize, and retrieve media assets such as videos and images efficiently.”

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 70-80% is printed word for word on the page, near the name of Red Bull.
- Checked: the passage quoted above is copied word for word from the page, near the name of Red Bull.
- Checked: Red Bull uses Airtable. Confirmed line. Latest check across sources: 2026-10-03.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/red-bull-airtable · How we check: https://www.usedby.ai/methodology