# How Reflectiz uses Swan

**60%**: “60% of recurring GTM requests are handled through Swan without Sales Ops involvement”

As published on [getswan.com](https://www.getswan.com/customers/reflectiz), September 2026. Captured by usedby on 2026-11-13.

- Company: [Reflectiz](https://www.usedby.ai/companies/reflectiz.md)
- Tool: [Swan](https://www.usedby.ai/tools/swan.md)
- Industry: [Cybersecurity](https://www.usedby.ai/companies/industry/cybersecurity.md)
- Teams: Sales, Channel sales, Customer success, Marketing, Revenue operations

## The use case: how Reflectiz deploys Swan

Reflectiz's only Sales Ops person uses Swan to share CRM context and reusable workflows with the wider go-to-market team. Sales, channel, customer success and marketing staff ask account and reporting questions and request CRM fixes or enrichment directly in Slack, with connected HubSpot workflows.

Summary written by usedby from the source page, in English. The figures are those of Swan and Reflectiz, not ours.

> Today, 60% of recurring GTM requests are handled through Swan without Sales Ops involvement. Six sales and channel users have each made more than 85 requests, showing how the shared foundation has become part of their working day.

- **10 hours**: “By moving recurring work into shared skills and workflows, Dina saves roughly 10 hours each week.”
- **five minutes**: “Reporting requests that previously took 30–60 minutes now take roughly five minutes.”

> Swan is my first go-to tool. It’s always available. I just open Slack and say, ‘Hey Swan, can you…’ and it can be anything
>
> Dina Shkolnik, Sales Operations

Source: [getswan.com](https://www.getswan.com/customers/reflectiz), captured 2026-11-13.

## Swan users in Cybersecurity

- [Guardz](https://www.usedby.ai/companies/guardz.md) — Observed
- [Venn](https://www.usedby.ai/companies/venn.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-11-13.

- Checked: the figure 60% is printed word for word on the page, near the name of Reflectiz.
- Checked: the passage quoted above is copied word for word from the page, near the name of Reflectiz.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Reflectiz uses Swan. Confirmed line. Latest check across sources: 2026-11-13.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/reflectiz-swan · How we check: https://www.usedby.ai/methodology