# How Reserva uses Gupshup

**7X**: “Overall, the retailer saw 7X ROI through online sales as a result of targeted WhatsApp marketing.”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/reserva/), July 2024. Captured by usedby on 2026-10-08.

- Company: [Reserva](https://www.usedby.ai/companies/reserva.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: Marketing, CRM, In-store staff

## What the story says

Reserva, a Brazilian fashion retailer, uses Gupshup Conversation Cloud to run targeted WhatsApp marketing campaigns, including abandoned cart nudges triggered from its Vtex e-store. It also uses the platform for Click-to-WhatsApp ads, order update messages, and a generative AI virtual sales assistant.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Reserva, not ours.

> Overall, the retailer saw 7X ROI through online sales as a result of targeted WhatsApp marketing. Gupshup has also equipped over 1/4th of Reserva’s in-store staff to directly send cohort-based marketing messages to customers on WhatsApp.

- **46X**: “With these timely and relevant nudges for abandoned cart events, Reserva has seen up to 46X ROI.”
- **95%**: “The brand uses WhatsApp for 95% of its online order-related messages.”
- **40%**: “These campaigns see an average CTR of 40% – a massive jump from the 2.2% and 10% CTR from email and SMS respectively.”
- **60%**: “WhatsApp campaigns also enjoy an open rate of 60%, compared to only 33% for email campaigns, a lift of 81%.”

> Investing in conversational marketing that gives us incremental revenues was one of our best decisions. With Gupshup Conversation Cloud, we're up and running quickly and with the help of the amazing customer success team, we've seen 7X ROI via online sales attributed to targeted WhatsApp marketing.
>
> Vanessa Velloso, CRM

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 7X is printed word for word on the page, near the name of Reserva.
- Checked: the passage quoted above is copied word for word from the page, near the name of Reserva.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Reserva uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/reserva-gupshup · How we check: https://www.usedby.ai/methodology