# How Rho uses Rox

As published on [rox.com](https://www.rox.com/customers/rho). Captured by usedby on 2026-10-08.

- Company: [Rho](https://www.usedby.ai/companies/rho.md)
- Tool: [Rox](https://www.usedby.ai/tools/rox.md)
- Industry: [Fintech & Payments](https://www.usedby.ai/companies/industry/fintech-payments.md)
- Teams: Sales, Leadership

## What the story says

Rho uses Rox inside its CRM to keep contact and opportunity records current and to let leadership and account executives define and test sales motions called Plays. Reps use the up-to-date data to prepare for calls and target outreach.

Summary written by usedby from the source page, in English. The figures are those of Rox and Rho, not ours.

> Rox changed how the Rho team approaches sales execution. McNulty describes it as giving every AE "a PhD-level researcher", helping the team show up hyper-prepared and focused. Rox-influenced leads convert at a higher rate than Rho's standard funnel

> It's like putting our team on steroids where they can come to every call hyper prepared.
>
> Tommy McNulty, Chief Revenue Officer

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Rho.
- Checked: Rho uses Rox. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/rho-rox · How we check: https://www.usedby.ai/methodology