# How Rio uses Crescendo

**$10K**: “Monthly savings $10K”

As published on [crescendo.ai](https://www.crescendo.ai/customer-stories/launching-a-new-rio-product-with-advanced-ai-cx-support). Captured by usedby on 2026-10-07.

- Company: [Rio](https://www.usedby.ai/companies/rio.md)
- Tool: [Crescendo](https://www.usedby.ai/tools/crescendo.md)

## What the story says

Rio, a consumer electronics startup, uses Crescendo's AI CX Assistant to handle pre-sales questions and technical troubleshooting during its Kickstarter launch. It later extended the assistant with a Shopify integration to automate shipping status and product return inquiries.

Summary written by usedby from the source page, in English. The figures are those of Crescendo and Rio, not ours.

> Crescendo's CX Assistant played a pivotal role in this success, handling thousands of customer interactions with a +90% containment rate for pre- sales conversations and an initial +60% containment rate for post- purchase support.

- **+90%**: “Crescendo's CX Assistant played a pivotal role in this success, handling thousands of customer interactions with a +90% containment rate for pre- sales conversations”
- **+60%**: “an initial +60% containment rate for post- purchase support”

> Crescendo had just the technology we needed. They were incredibly responsive and collaborative. They didn't just provide a service, they became an extension of our team.
>
> Zack Austin, COO

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure $10K is printed word for word on the page, near the name of Rio.
- Checked: the passage quoted above is copied word for word from the page, near the name of Rio.
- Checked: Rio uses Crescendo. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/rio-crescendo · How we check: https://www.usedby.ai/methodology