# How Rippling uses Clay

**2x**: “We were able to 2x year over year performance of our cold email channel in 2023”

As published on [clay.com](https://www.clay.com/customers/rippling). Captured by usedby on 2026-10-05.

- Company: [Rippling](https://www.usedby.ai/companies/rippling.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [HR & Recruiting](https://www.usedby.ai/companies/industry/hr-recruiting-hr-tech.md)
- Teams: Growth

## What the story says

Rippling's growth team uses Clay to enrich leads and personalize cold email sequences, pushing the results into its email system. It also uses Clay to source, enrich and verify addresses for direct mail campaigns, and to run quick self-serve growth experiments without engineering help.

Summary written by usedby from the source page, in English. The figures are those of Clay and Rippling, not ours.

> We were able to 2x year over year performance of our cold email channel in 2023 when we had record goals, off the back of Clay personalization,

- **12**: “they created over 12 targeted variants that significantly improved engagement rates.”

> Clay is our first line of defense for quick, hacky experiments. Before we even consider getting a new data provider or involving engineering, we try to self-serve it in Clay where we can test and iterate rapidly,
>
> Davison Chung, Growth Lead

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the figure 2x is printed word for word on the page, near the name of Rippling.
- Checked: the passage quoted above is copied word for word from the page, near the name of Rippling.
- Checked: Rippling uses Clay. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/rippling-clay · How we check: https://www.usedby.ai/methodology