# How Rootly uses Clay

**100%** Automation of outbound sales workflows, from list

As published on [clay.com](https://www.clay.com/customers/rootly). Captured by usedby on 2026-10-10.

- Company: [Rootly](https://www.usedby.ai/companies/rootly.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [IT Services & System Integration](https://www.usedby.ai/companies/industry/it-services-system-integration.md)
- Teams: Sales, Outbound sales, GTM Engineering

## What the story says

Rootly, an incident management platform, uses Clay to automate company research, lead scoring, enrichment and personalized email and LinkedIn outreach. It also triggers outreach from incident signals and consolidated its prospecting tools into Clay, run by a GTM Engineer in place of a large BDR team.

Summary written by usedby from the source page, in English. The figures are those of Clay and Rootly, not ours.

> By using Clay to automate research, enrichment, scoring, and outreach, Rootly replaced repetitive, manual tasks typically handled by multiple BDRs, making it easy to streamline prospecting and outbound.

- **50+**: “Delivered 50+ highly personalized and automated emails per day with better engagement”

> With Clay, we’ve reimagined how outbound sales works. We’re leaner, faster, and more precise, all while delivering a higher level of engagement.
>
> JJ Tang, co-founder and CEO of Rootly

Source: [clay.com](https://www.clay.com/customers/rootly), captured 2026-10-10.

## What usedby checked

We compared the story with its live page on 2026-10-10.

- Checked: the figure 100% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Rootly.
- Checked: Rootly uses Clay. Confirmed line. Latest check across sources: 2026-10-10.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/rootly-clay · How we check: https://www.usedby.ai/methodology