# How Royal Caribbean uses Movable Ink

**70%**: “cutting manual work by an impressive 70%”

As published on [movableink.com](https://movableink.com/case-studies/70-less-effort-royal-caribbeans-efficiency-at-work). Captured by usedby on 2026-10-08.

- Company: [Royal Caribbean](https://www.usedby.ai/companies/royal-caribbean.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Email Marketing

## What the story says

Royal Caribbean's casino email marketing team uses Movable Ink's automation and real-time, data-driven personalization to manage email content updates across many markets, languages, and currencies, replacing manual workflows and static content.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Royal Caribbean, not ours.

> By adopting automation and real-time, data-driven personalization, the team streamlined their processes, cutting manual work by an impressive 70%.

- **5%**: “driving a remarkable 5% increase in bookings”

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 70% is printed word for word on the page, near the name of Royal Caribbean.
- Checked: the passage quoted above is copied word for word from the page, near the name of Royal Caribbean.
- Checked: Royal Caribbean uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/royal-caribbean-movable-ink · How we check: https://www.usedby.ai/methodology