# How Runpod uses Scrunch

**4x**: “4x growth in new paying customers per month since adopting Scrunch”

As published on [scrunch.com](https://scrunch.com/case-studies/2025-07-how-runpod-leveraged-the-scrunch-ai-platform-to-achieve-4x-growth,-turning-chatgpt-into-a-top-performing-acquisition-channel-). Captured by usedby on 2026-10-08.

- Company: [Runpod](https://www.usedby.ai/companies/runpod.md)
- Tool: [Scrunch](https://www.usedby.ai/tools/scrunch.md)
- Teams: Growth
- Customer since (as the page says): In April 2025, Emmett implemented Scrunch AI

## What the story says

Runpod, a GPU cloud provider, uses Scrunch to monitor its visibility across AI search platforms, track prompts at a granular level, and audit its site for rendering and indexing issues. It uses these insights to optimize content and grow customer acquisition from ChatGPT.

Summary written by usedby from the source page, in English. The figures are those of Scrunch and Runpod, not ours.

> With Scrunch AI, Runpod transformed ChatGPT into a high-converting, cost-efficient growth channel within 90 days.

- **80%**: “By switching from a competitor’s platform to Scrunch, Runpod reduced its platform spend by over 80%, cutting costs from $3,000 to $500 per month.”
- **8%**: “8% conversion rate (2,100 conversions from ~28,000 visitors)”
- **~40**: “~40 new customers per day from ChatGPT (2 week close cycle)”
- **300**: “Runpod increased its coverage from 50 to 300 prompts overnight, allowing the company to track high-intent, niche queries that align with its technical Ideal Customer Profile (ICP).”

> ChatGPT is now one of our top-performing growth channels. Scrunch helped us unlock visibility, refine our content, and turn AI search into a core part of our acquisition strategy.
>
> Emmett Fear, Growth Lead

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 4x is printed word for word on the page, near the name of Runpod.
- Checked: the passage quoted above is copied word for word from the page, near the name of Runpod.
- Checked: Runpod uses Scrunch. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/runpod-scrunch-2 · How we check: https://www.usedby.ai/methodology