# How SalesEQ uses Recall

**two weeks**: “SalesEQ launched in two weeks instead of spending the projected 12 months”

As published on [recall.ai](https://www.recall.ai/customers/saleseq), August 2026. Captured by usedby on 2026-10-08.

- Company: [SalesEQ](https://www.usedby.ai/companies/saleseq.md)
- Tool: [Recall](https://www.usedby.ai/tools/recall.md)

## What the story says

SalesEQ embeds Recall.ai's Desktop Recording SDK in its Mac and Windows app to automatically record sales calls and capture audio, video, diarized transcripts, speaker names and metadata. It uses this data to analyze buyers' tone, facial expressions and body language in addition to what they say.

Summary written by usedby from the source page, in English. The figures are those of Recall and SalesEQ, not ours.

> SalesEQ launched in two weeks instead of spending the projected 12 months building desktop recording infrastructure.

- **one day**: “SalesEQ’s non-technical co-founder built the first working prototype in one day.”
- **12 months**: “The team determined that a group of engineers would need 12 months to build the infrastructure internally, before accounting for maintenance after launch.”

> A transcript captures what was said. Tone, facial expressions, and body language reveal how it was received,
>
> Trent Ballard, co-founder of SalesEQ

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure two weeks is printed word for word on the page, near the name of SalesEQ.
- Checked: the passage quoted above is copied word for word from the page, near the name of SalesEQ.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: SalesEQ uses Recall. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/saleseq-recall · How we check: https://www.usedby.ai/methodology