# How SalesHood uses Pepper Content

**417,000**: “Total blog impressions grew from 200,000 to 417,000.”

As published on [pepper.inc](https://www.pepper.inc/case-study/saleshood/). Captured by usedby on 2026-10-14.

- Company: [SalesHood](https://www.usedby.ai/companies/saleshood.md)
- Tool: [Pepper Content](https://www.usedby.ai/tools/pepper-content.md)
- Industry: [Sales Tech & CRM](https://www.usedby.ai/companies/industry/sales-tech-crm.md)
- Teams: Marketing

## What the story says

SalesHood, a self-funded sales enablement SaaS company, works with Pepper for SEO strategy, long-form blog content, technical SEO, and generative/answer engine optimization. It also uses Pepper's Atlas platform to track how its content appears in AI search and LLM answers.

Summary written by usedby from the source page, in English. The figures are those of Pepper Content and SalesHood, not ours.

> Total blog impressions grew from 200,000 to 417,000. Pepper-authored content contributed 141,000 net new impressions. Pepper-suggested blogs drove a 101% month-over-month impression growth in November alone.

- **97**: “After six months, that number reached 97 — a 593% increase.”
- **291%**: “SERP feature visibility overall grew 291% in just five months.”
- **20%**: “SalesHood registered a 20% increase in clicks”
- **141,000**: “Pepper-authored content contributed 141,000 net new impressions.”

> I can see a direct connection between the investments we made in Pepper, the utilization of Atlas, and the increased lead flow — with specific lead sources being the LLMs. People are asking questions, SalesHood is showing up in the answers, and that's resulting in closed business for us.
>
> Elay Cohen, Chief Marketing Officer, SalesHood

Source: [pepper.inc](https://www.pepper.inc/case-study/saleshood/), captured 2026-10-14.

> We're a self-funded business with some really big competitors with deep pockets. We've always fought an organic thought leadership content war. We needed to very quickly get up to speed on GEO and AEO — because we wanted to stay ahead, grow faster, and achieve our business goals.
>
> Elay Cohen, Chief Marketing Officer

Source: [pepper.inc](https://www.pepper.inc/case-study/), captured 2026-10-04.

## What usedby checked

We compared the story with its live page on 2026-10-14.

- Checked: the figure 417,000 is printed word for word on the page, near the name of SalesHood.
- Checked: the passage quoted above is copied word for word from the page, near the name of SalesHood.
- Checked: SalesHood uses Pepper Content. Confirmed line. Latest check across sources: 2026-10-14.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/saleshood-pepper-content · How we check: https://www.usedby.ai/methodology