# How Samsonite uses TruefanAI

As published on [truefan.ai](https://www.truefan.ai/case-study/case-study-samsonite). Captured by usedby on 2026-10-08.

- Company: [Samsonite](https://www.usedby.ai/companies/samsonite.md)
- Tool: [TruefanAI](https://www.usedby.ai/tools/truefanai.md)
- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)

## What the story says

Samsonite ran a WhatsApp chatbot campaign, built with TrueFan AI and Gupshup, in which users entered a friend's name and a travel destination to receive an instantly generated personalized gifting video they could share.

Summary written by usedby from the source page, in English. The figures are those of TruefanAI and Samsonite, not ours.

> Samsonite partnered with TrueFan AI, in collaboration with Gupshup, to build a WhatsApp chatbot journey that generated personalized gifting videos.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Samsonite.
- Checked: Samsonite uses TruefanAI. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/samsonite-truefanai · How we check: https://www.usedby.ai/methodology