# How Sana Labs uses Clay

**60%** data accuracy improvement across the enriched

As published on [clay.com](https://www.clay.com/customers/sana). Captured by usedby on 2026-10-10.

- Company: [Sana Labs](https://www.usedby.ai/companies/sana.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [EdTech & E-learning](https://www.usedby.ai/companies/industry/edtech-e-learning.md)
- Teams: GTM Operations, Sales, RevOps

## The use case: how Sana Labs deploys Clay

Sana uses Clay to run waterfall enrichment across its Salesforce accounts, correcting firmographics, deduplicating records and adding custom research fields like L&D team size. It also uses Clay lookalike searches to source net-new ICP-fit accounts and build books of business for new sales hires.

Summary written by usedby from the source page, in English. The figures are those of Clay and Sana Labs, not ours.

> Sana deployed Clay to run waterfall enrichment across their entire Salesforce universe. The system corrected firmographics, standardized headcount and geography data, deduplicated records, and established a reliable baseline across all 150,000 accounts.

- **30,000**: “30,000 now include high-value parameters”
- **20%**: “Sana has expanded their addressable universe by 20% from Clay-sourced accounts”
- **85,000**: “85,000 of Sana's Salesforce accounts have been enriched with core data”

> Reps used to spend hours validating account information because they couldn’t trust the data. With Clay, reps are much more confident in our CRM data and most accounts in their books of business are now worth reaching out to. That changes everything about how you scale a GTM team.
>
> Fredrika Hillström, GTM Operations

Source: [clay.com](https://www.clay.com/customers/sana), captured 2026-10-10.

## Other AI tools used by Sana Labs

- [Recall.ai](https://www.usedby.ai/tools/recall.md) — Observed

## Other companies using Clay

- [A-LIGN](https://www.usedby.ai/companies/a-lign.md) — Confirmed
- [AlertMedia](https://www.usedby.ai/companies/alertmedia.md) — Confirmed
- [Anthropic](https://www.usedby.ai/companies/anthropic.md) — Confirmed
- [Coverflex](https://www.usedby.ai/companies/coverflex.md) — Confirmed
- [ElevenLabs](https://www.usedby.ai/companies/elevenlabs.md) — Confirmed
- [Exit Five](https://www.usedby.ai/companies/exit-five.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-10.

- Checked: the figure 60% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Sana Labs.
- Checked: Sana Labs uses Clay. Confirmed line. Latest check across sources: 2026-10-15.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/sana-clay · How we check: https://www.usedby.ai/methodology