# How Schaeffler uses Airtable

**50%**: “50% reduction in content request age”

As published on [airtable.com](https://www.airtable.com/customer-stories/schaeffler). Captured by usedby on 2026-10-09.

- Company: [Schaeffler](https://www.usedby.ai/companies/schaeffler.md)
- Tool: [Airtable](https://www.usedby.ai/tools/airtable.md)
- Industry: [Automotive Manufacturing](https://www.usedby.ai/companies/industry/automotive-manufacturing.md)
- Teams: Global Branding and Marketing

## What the story says

Schaeffler's Global Branding and Marketing team uses Airtable as a single platform for content request intake, assignment, asset management, and reporting, replacing several legacy tools. Airtable AI agents help with agency review summaries, matching requests to designers, and scoring monthly content against strategic themes.

Summary written by usedby from the source page, in English. The figures are those of Airtable and Schaeffler, not ours.

> Schaeffler consolidated six tools, cut content cycle time by half, and scaled global marketing operations, supporting hundreds of users across over 50 countries.

- **six**: “Consolidated six legacy tools into one system”
- **less than a minute**: “AI now matches incoming requests to designers based on skillset and availability, reducing task assignment time to less than a minute.”

> With Airtable, we can consolidate all marketing activities into one system and optimize workflows across departments
>
> Jan Sassmannshausen, Head of Content Strategy, Schaeffler Group.

Source: [airtable.com](https://www.airtable.com/customer-stories/schaeffler), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 50% is printed word for word on the page, near the name of Schaeffler.
- Checked: the passage quoted above is copied word for word from the page, near the name of Schaeffler.
- Checked: Schaeffler uses Airtable. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/schaeffler-airtable · How we check: https://www.usedby.ai/methodology