# How Scotiabank uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/scotiabank-cashes-in-on-dynamic-data-driven-customer-experiences). Captured by usedby on 2026-10-08.

- Company: [Scotiabank](https://www.usedby.ai/companies/scotiabank.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Digital Engagement

## What the story says

Scotiabank's digital engagement team uses Movable Ink to move beyond batch emails to dynamic, personalized customer experiences. The team focuses on activating data, testing, and consolidating first-party data to drive personalization.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Scotiabank, not ours.

> With Movable Ink, hear how Kory’s team keeps data activation a core focus, fosters a testing mindset, and consolidates first-party data to amplify results-driven personalization.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Scotiabank.
- Checked: Scotiabank uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/scotiabank-movable-ink · How we check: https://www.usedby.ai/methodology