# How Seismic uses Backstory

**6%**: “deals that used ClosePlan closed at a 6% higher rate than those that didn't”

As published on [backstory.ai](https://www.backstory.ai/case-studies/seismic). Captured by usedby on 2026-10-07.

- Company: [Seismic](https://www.usedby.ai/companies/seismic.md)
- Tool: [Backstory](https://www.usedby.ai/tools/backstory.md)
- Industry: [Sales Tech & CRM](https://www.usedby.ai/companies/industry/sales-tech-crm.md)
- Teams: Sales, RevOps, Sales engineering

## What the story says

Seismic uses Backstory to automatically capture and match rep activity data (emails, calls, meetings) to the right accounts and opportunities in Salesforce. It also uses ClosePlan to run account planning and MEDDIC deal qualification inside Salesforce instead of in offline documents.

Summary written by usedby from the source page, in English. The figures are those of Backstory and Seismic, not ours.

> ClosePlan moved account planning into Salesforce and kept it there. Org charts, account context, deal qualification via MEDDIC - all standardized, all live, all in the same place.

- **98%**: “Backstory's Data Foundation gave Seismic 98% matching accuracy across the tools reps use every day.”
- **150,000**: “The result was 150,000 additional contacts added to the database, and for the first time, leaders could ask 'are we doing the right things?' and actually get a data-backed answer.”

> Backstory has been instrumental in helping us identify gaps that need to be filled. If reps aren't in a multi-threaded deal with stakeholders, Backstory can flag that, which allows us to take action.
>
> Toby Carrington, CHIEF BUSINESS OFFICER

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 6% is printed word for word on the page, near the name of Seismic.
- Checked: the passage quoted above is copied word for word from the page, near the name of Seismic.
- Checked: Seismic uses Backstory. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/seismic-backstory · How we check: https://www.usedby.ai/methodology