# How Sendoso uses Clay

**$1M**: “Over $1M in pipeline generated through a combination of personalized outreach and strategic gifting”

As published on [clay.com](https://www.clay.com/customers/sendoso). Captured by usedby on 2026-10-05.

- Company: [Sendoso](https://www.usedby.ai/companies/sendoso.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: Marketing, SDRs, Sales

## What the story says

Sendoso's outbound team uses Clay to automate contact enrichment, signal capture, CRM lookups and email personalization. They run re-engagement campaigns for dormant leads, personalized direct mail and gifting, and job-change outreach.

Summary written by usedby from the source page, in English. The figures are those of Clay and Sendoso, not ours.

> Over $1M in pipeline generated through a combination of personalized outreach and strategic gifting.

- **10x**: “10x'd outbound productivity: one SDR now functioned like a full team”
- **20%**: “A 20% increase in response rates by leveraging enriched data and personalized direct mail campaigns.”
- **3x**: “Automated workflows allowed the team to handle 3x the number of prospects without increasing headcount.”
- **16 meetings**: “With just a few hours of work, Sendoso booked 16 meetings, generated 23 leads, and closed a deal within two weeks of launching the campaign, all at a 75% open rate and 11% response rate.”

> Clay has allowed me to scale my outreach in ways I never thought possible. I’m now able to send personalized emails and gifts at the scale of an entire team. It’s been a game changer for us,
>
> Adrien Pearson, Senior SDR

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the figure $1M is printed word for word on the page, near the name of Sendoso.
- Checked: the passage quoted above is copied word for word from the page, near the name of Sendoso.
- Checked: Sendoso uses Clay. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/sendoso-clay · How we check: https://www.usedby.ai/methodology