# How Serviceplan uses Luma Dream Machine

**3 days**: “Cut concept visualization time from roughly 2 months to about 3 days”

As published on [lumalabs.ai](https://lumalabs.ai/case-studies/service-plan), September 2026. Captured by usedby on 2026-10-05.

- Company: [Serviceplan](https://www.usedby.ai/companies/serviceplan.md)
- Tool: [Luma Dream Machine](https://www.usedby.ai/tools/luma-dream-machine.md)
- Teams: creative, media, technology

## What the story says

Serviceplan uses Luma to visualize ad concepts and pitch ideas to clients, replacing storyboards and written treatments. Creatives across its agencies work together on shared boards and are trained monthly on the tools.

Summary written by usedby from the source page, in English. The figures are those of Luma Dream Machine and Serviceplan, not ours.

> Work that used to take about two months and roughly €50,000 to visualize now reaches a near-finished form in about three days, changing how Serviceplan pitches and how it prices.

- **6,500+**: “Rolled Luma out across 60+ agencies and 6,500+ people through structured monthly training”
- **€50,000**: “Work that used to take about two months and roughly €50,000 to visualize now reaches a near-finished form in about three days, changing how Serviceplan pitches and how it prices.”

> There is no way not to adapt to AI. Any agency that is not adopting will die.
>
> Alex Schill, Global Chief Creative Officer, Serviceplan Group

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the figure 3 days is printed word for word on the page, near the name of Serviceplan.
- Checked: the passage quoted above is copied word for word from the page, near the name of Serviceplan.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Serviceplan uses Luma Dream Machine. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/serviceplan-group-luma-dream-machine · How we check: https://www.usedby.ai/methodology