# How Simple Modern uses Listen

**2.5 hours**: “In 2.5 hours, they had feedback from 120 people across the country.”

As published on [listenlabs.ai](https://listenlabs.ai/case-studies/simple-modern). Captured by usedby on 2026-10-24.

- Company: [Simple Modern](https://www.usedby.ai/companies/simple-modern.md)
- Tool: [Listen](https://www.usedby.ai/tools/listen.md)
- Industry: [E-commerce & D2C](https://www.usedby.ai/companies/industry/e-commerce-d2c.md)
- Teams: Marketing

## The use case: how Simple Modern deploys Listen

Simple Modern, a drinkware company, uses Listen's AI interviewer to run customer research with people across the country. It uses the studies to validate a new product, reach new customer personas outside its local market, and understand the motives of specialty coffee drinkers.

Summary written by usedby from the source page, in English. The figures are those of Listen and Simple Modern, not ours.

> Hoyle described the ease and speed of the process compared to former focus groups, saying that it took him about an hour to write the questions and about an hour to work with Camille Le, Lead Insights Strategist from Listen Labs, to get the study going. In 2.5 hours, they had feedback from 120 people across the country.

- **4x**: “Samples 4x bigger with more diverse personas”

> We exist to give generously. We don’t just want to make a profit, we want to make a difference. That starts with understanding what customers actually need.
>
> Chris Hoyle, Chief Marketing Officer

Source: [listenlabs.ai](https://listenlabs.ai/case-studies/simple-modern), captured 2026-10-02.

## Other companies using Listen

- [A1Base](https://www.usedby.ai/companies/a1base.md) — Confirmed
- [Anthropic](https://www.usedby.ai/companies/anthropic.md) — Confirmed
- [Chubbies](https://www.usedby.ai/companies/chubbies.md) — Confirmed
- [Cognition](https://www.usedby.ai/companies/cognition.md) — Confirmed
- [Emeritus](https://www.usedby.ai/companies/emeritus.md) — Confirmed
- [KJT Group](https://www.usedby.ai/companies/kjt-group.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-24.

- Checked: the figure 2.5 hours is printed word for word on the page, near the name of Simple Modern.
- Checked: the passage quoted above is copied word for word from the page, near the name of Simple Modern.
- Checked: Simple Modern uses Listen. Confirmed line. Latest check across sources: 2026-10-24.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/simple-modern-listen-labs-customer-stories · How we check: https://www.usedby.ai/methodology