# How Simple Modern uses Siena AI

**80 hours**: “Siena saves the S\|M team 80 hours each week”

As published on [siena.cx](https://www.siena.cx/customer-stories/simple-modern), November 2023. Captured by usedby on 2026-10-27.

- Company: [Simple Modern](https://www.usedby.ai/companies/simple-modern.md)
- Tool: [Siena AI](https://www.usedby.ai/tools/siena-ai.md)
- Industry: [E-commerce & D2C](https://www.usedby.ai/companies/industry/e-commerce-d2c.md)
- Teams: Customer Experience

## The use case: how Simple Modern deploys Siena AI

Simple Modern uses Siena's AI customer service agent, set up as an email persona named Hallie, to reply to customer emails and resolve cancellation requests in its brand voice. Hallie answers tickets in real time and passes them to a human team member when needed.

Summary written by usedby from the source page, in English. The figures are those of Siena AI and Simple Modern, not ours.

> 80 hours saved each week — Siena saves the S\|M team 80 hours each week, the capacity of two human team members. The reduced workload also improved the CX team’s morale.

- **79%**: “79% of customer replies automated — Hallie responds to 79% of customer issues”
- **98%**: “98% customer satisfaction rating — Siena’s humanized responses are a hit with customers”

> Siena changed the course of how we view what we do just because it made it so much easier and so much better.
>
> Katie Mitchell, CX Specialist at Simple Modern

Source: [siena.cx](https://www.siena.cx/customer-stories/simple-modern), captured 2026-10-27.

## Other AI tools used by Simple Modern

- [Listen](https://www.usedby.ai/tools/listen.md) — Confirmed

## Siena AI users in E-commerce & D2C

- [Goody](https://www.usedby.ai/companies/goody.md) — Confirmed
- [Hexclad](https://www.usedby.ai/companies/hexclad.md) — Confirmed
- [Terra Kaffe](https://www.usedby.ai/companies/terra-kaffe.md) — Confirmed
- [Brooklinen](https://www.usedby.ai/companies/brooklinen.md) — Observed
- [ButcherBox](https://www.usedby.ai/companies/butcherbox.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-27.

- Checked: the figure 80 hours is printed word for word on the page, near the name of Simple Modern.
- Checked: the passage quoted above is copied word for word from the page, near the name of Simple Modern.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Simple Modern uses Siena AI. Confirmed line. Latest check across sources: 2026-10-27.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/simple-modern-siena-ai · How we check: https://www.usedby.ai/methodology