# How SimpleTire uses Sigma

As published on [sigmacomputing.com](https://www.sigmacomputing.com/customers/how-simpletire-transformed-its-data-culture-and-analytics-with-sigma), October 2024. Captured by usedby on 2026-11-14.

- Company: [SimpleTire](https://www.usedby.ai/companies/simpletire.md)
- Tool: [Sigma](https://www.usedby.ai/tools/sigma.md)
- Industry: [E-commerce & D2C](https://www.usedby.ai/companies/industry/e-commerce-d2c.md)
- Teams: Sales, Marketing, Analytics

## The use case: how SimpleTire deploys Sigma

SimpleTire replaced Power BI with Sigma, connected directly to its Snowflake data, so business users can explore data and build their own reports and dashboards. Sales and marketing teams track real-time performance, and Sigma embedded analytics is used to share insights with partners.

Summary written by usedby from the source page, in English. The figures are those of Sigma and SimpleTire, not ours.

> Business users are now customizing reports and dashboards to meet their specific needs, which has led to a significant increase in adoption across all our reports.

> The driving factor for choosing Sigma was its promise of self-service analytics—putting powerful, intuitive tools in the hands of our business users.
>
> Adley Amzovski, Vice President of Analytics

Source: [sigmacomputing.com](https://www.sigmacomputing.com/customers/how-simpletire-transformed-its-data-culture-and-analytics-with-sigma), captured 2026-11-14.

## Other companies using Sigma

- [Affirm](https://www.usedby.ai/companies/affirm.md) — Confirmed
- [Armstrong Transport Group](https://www.usedby.ai/companies/armstrong-transport-group.md) — Confirmed
- [Bilt](https://www.usedby.ai/companies/bilt-biltrewards-com.md) — Confirmed
- [Blackstone](https://www.usedby.ai/companies/blackstone.md) — Confirmed
- [Clay](https://www.usedby.ai/companies/clay.md) — Confirmed
- [Conagra Brands](https://www.usedby.ai/companies/conagra-brands.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-14.

- Checked: the passage quoted above is copied word for word from the page, near the name of SimpleTire.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: SimpleTire uses Sigma. Confirmed line. Latest check across sources: 2026-11-14.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/simpletire-sigma · How we check: https://www.usedby.ai/methodology