# How Sisal uses Optimove

As published on [optimove.com](https://www.optimove.com/resources/case-studies/sisal-2026). Captured by usedby on 2026-10-08.

- Company: [Sisal](https://www.usedby.ai/companies/sisal.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: Data and analytics, Platform and technology, Demand, Online marketing

## What the story says

Sisal's online gaming business uses Optimove as its marketing platform, now owned by a marketing-side team, to build player-level segmentation across lottery, betting and casino. It moved most campaigns from batch to real-time streaming orchestration and builds reusable capabilities as blocks.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Sisal, not ours.

> The clearest example was the shift from classic batch orchestration to streaming orchestration. Sisal could now respond to a player at the moment they acted, rather than waiting for the next scheduled campaign cycle, and could collect new data on how players respond to move them forward, from a depositing customer to a repeat depositor.

> The major phase in our partnership with Optimove was setting up a team that worked together with Optimove to define the use cases we wanted to achieve, define the technology to get there, and plan the roadmap together, starting from small results and then scaling to a full solution.
>
> Francesco Lietti, Online Innovation & Consumer Data Director, Sisal

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Sisal.
- Checked: Sisal uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/sisal-optimove · How we check: https://www.usedby.ai/methodology