# How Skechers uses Uniphore

**324%** Increase in click-through rate

As published on [uniphore.com](https://www.uniphore.com/customers/skechers/), April 2026. Captured by usedby on 2026-10-08.

- Company: [Skechers](https://www.usedby.ai/companies/skechers.md)
- Tool: [Uniphore](https://www.usedby.ai/tools/uniphore.md)
- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)
- Teams: Marketing

## The use case: how Skechers deploys Uniphore

Skechers unified its customer data into connected profiles and used Uniphore Marketing AI, built on its Databricks data warehouse, for audience segmentation and targeted marketing. This enabled faster activation and more resource-efficient campaigns.

Summary written by usedby from the source page, in English. The figures are those of Uniphore and Skechers, not ours.

> With Uniphore Marketing AI, Skechers built advanced audience segmentation and targeting on top of their Databricks data warehouse—ensuring quality insights and faster activation.

- **68%**: “68% Decrease in cost per click”
- **28%**: “28% Boost in return on ad spend”

## Other AI tools used by Skechers

- [Ideogram](https://www.usedby.ai/tools/ideogram.md) — Observed
- [Krisp](https://www.usedby.ai/tools/krisp.md) — Observed
- [Snyk](https://www.usedby.ai/tools/snyk.md) — Observed

## Other companies using Uniphore

- [Allstate](https://www.usedby.ai/companies/allstate.md) — Confirmed
- [Atlassian](https://www.usedby.ai/companies/atlassian.md) — Confirmed
- [Velera](https://www.usedby.ai/companies/velera.md) — Confirmed
- [AT&T](https://www.usedby.ai/companies/att.md) — Observed
- [Accenture](https://www.usedby.ai/companies/accenture.md) — Observed
- [Autodesk](https://www.usedby.ai/companies/autodesk.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 324% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Skechers.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Skechers uses Uniphore. Confirmed line. Latest check across sources: 2026-10-20.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/skechers-uniphore · How we check: https://www.usedby.ai/methodology