# How Sky Bet uses Movable Ink

**4.2%**: “a 4.2% ROI lift and 94% fewer unsubscribes”

As published on [movableink.com](https://movableink.com/case-studies/sky-bets-winning-streak-with-personalization). Captured by usedby on 2026-10-08.

- Company: [Sky Bet](https://www.usedby.ai/companies/sky-bet.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)

## What the story says

Sky Bet uses Movable Ink across channels to turn customer data into dynamic, tailored content for its customer engagement and campaigns.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Sky Bet, not ours.

> By using Movable Ink across channels, the brand turned data into dynamic, tailored experiences that save time and deliver results: a 4.2% ROI lift and 94% fewer unsubscribes.

- **94%**: “94% fewer unsubscribes”

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 4.2% is printed word for word on the page, near the name of Sky Bet.
- Checked: the passage quoted above is copied word for word from the page, near the name of Sky Bet.
- Checked: Sky Bet uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/sky-bet-movable-ink · How we check: https://www.usedby.ai/methodology