# How Smartsheet uses ZoomInfo

**59%**: “a 59% increase in win rate”

As published on [zoominfo.com](https://www.zoominfo.com/about/case-studies/smartsheet), July 2025. Captured by usedby on 2026-11-05.

- Company: [Smartsheet](https://www.usedby.ai/companies/smartsheet.md)
- Tool: [ZoomInfo](https://www.usedby.ai/tools/zoominfo.md)
- Industry: [DevTools & Infrastructure](https://www.usedby.ai/companies/industry/devtools-infrastructure.md)
- Teams: Marketing, Sales

## The use case: how Smartsheet deploys ZoomInfo

Smartsheet uses ZoomInfo as its source of account and contact data for audience segmentation, intent-based in-market segments and account prioritization. It also uses FormComplete to enrich form submissions and ZoomInfo Marketing for advertising audience matching, with integrations into Salesforce and Marketo.

Summary written by usedby from the source page, in English. The figures are those of ZoomInfo and Smartsheet, not ours.

> “We achieved a 40%+ increase in form fills on every multi-field form where we added FormComplete,” Bennett says. “Our highest-volume demo form resulted in an 84% increase in MQLs sent to sales, a 26% increase in opportunity rate, and a 59% increase in win rate.”

- **40%+**: “We achieved a 40%+ increase in form fills on every multi-field form where we added FormComplete”
- **84%**: “Our highest-volume demo form resulted in an 84% increase in MQLs sent to sales”
- **26%**: “a 26% increase in opportunity rate”
- **3X**: “Smartsheet also achieved a 3X increase in the average audience match rate using ZoomInfo Marketing for advertising campaigns”

> ZoomInfo is our one source of truth for account data, and even more so for contact data. There’s no other provider in the market that provides you with that level of detail.
>
> Thor Sanderson, Senior Manager of Sales Technology Enablement

Source: [zoominfo.com](https://www.zoominfo.com/about/case-studies/smartsheet), captured 2026-11-05.

> Without ZoomInfo, it would be extremely difficult — if not impossible — to achieve our business objectives. Without it, we wouldn’t be able to understand the market, have the right contact data, and make meaningful connections.
>
> Thor Sanderson, Senior Manager of Sales Technology Enablement, Smartsheet

Source: [zoominfo.com](https://www.zoominfo.com/about/case-studies), captured 2026-10-05.

## Other AI tools used by Smartsheet

- [Claude](https://www.usedby.ai/tools/claude.md) — Confirmed
- [Level AI](https://www.usedby.ai/tools/level-ai.md) — Confirmed
- [Grammarly](https://www.usedby.ai/tools/grammarly.md) — Observed
- [Superhuman](https://www.usedby.ai/tools/superhuman.md) — Observed
- [Within](https://www.usedby.ai/tools/within.md) — Observed

## ZoomInfo users in DevTools & Infrastructure

- [Nerdio](https://www.usedby.ai/companies/nerdio.md) — Confirmed
- [Syncro](https://www.usedby.ai/companies/syncro.md) — Confirmed
- [Hasura](https://www.usedby.ai/companies/hasura.md) — Declared by the company
- [Replit](https://www.usedby.ai/companies/replit.md) — Declared by the company
- [Boomi](https://www.usedby.ai/companies/boomi.md) — Observed
- [Figma](https://www.usedby.ai/companies/figma.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-11-05.

- Checked: the figure 59% is printed word for word on the page, near the name of Smartsheet.
- Checked: the passage quoted above is copied word for word from the page, near the name of Smartsheet.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Smartsheet uses ZoomInfo. Confirmed line. Latest check across sources: 2026-11-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/smartsheet-zoominfo · How we check: https://www.usedby.ai/methodology