# How Snappy uses ZoomInfo

**60%**: “It was closer to 30% before ZoomInfo and now we're closer to 60%”

As published on [zoominfo.com](https://www.zoominfo.com/about/case-studies/snappy), June 2026. Captured by usedby on 2026-10-05.

- Company: [Snappy](https://www.usedby.ai/companies/snappy.md)
- Tool: [ZoomInfo](https://www.usedby.ai/tools/zoominfo.md)
- Teams: BDR, new business, account managers, customer success

## What the story says

Snappy's sales team uses ZoomInfo as the first place to start prospecting and account research, uploading target account lists and using ZoomInfo Copilot intent signals to decide which accounts and contacts to approach and when. Post-sale teams also use it to build account plans, monitor intent from existing customers and find expansion opportunities.

Summary written by usedby from the source page, in English. The figures are those of ZoomInfo and Snappy, not ours.

> One of Snappy's top-performing BDRs noticed, through ZoomInfo Copilot, that a key target account in financial services was actively researching topics around branding and employee engagement.

> Without ZoomInfo Copilot, we might have missed this opportunity completely.
>
> Elana Kathein, Director of Revenue Development and Growth

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the figure 60% is printed word for word on the page, near the name of Snappy.
- Checked: the passage quoted above is copied word for word from the page, near the name of Snappy.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Snappy uses ZoomInfo. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/snappy-zoominfo · How we check: https://www.usedby.ai/methodology