# How Snowflake uses ZoomInfo

**2x**: “2x higher new customer conversion rates”

As published on [zoominfo.com](https://www.zoominfo.com/about/case-studies/snowflake), July 2025. Captured by usedby on 2026-10-05.

- Company: [Snowflake](https://www.usedby.ai/companies/snowflake.md)
- Tool: [ZoomInfo](https://www.usedby.ai/tools/zoominfo.md)
- Industry: [Data & Analytics](https://www.usedby.ai/companies/industry/data-analytics.md)
- Teams: Sales Data Science, Field Operations, Sales Analytics

## What the story says

Snowflake uses ZoomInfo technographic and firmographic data to feed its Account Propensity Scoring model, which scores accounts so field operations can plan territories and allocate accounts. It also uses ZoomInfo's API to receive Scoops, real-time account insights, so reps can act on high-value customer activity.

Summary written by usedby from the source page, in English. The figures are those of ZoomInfo and Snowflake, not ours.

> Accounts with the highest propensity score performed better in every category and helped make sellers more productive, resulting in a 25% higher customer engagement rate and 2x higher new customer conversion rates.

- **25%**: “a 25% higher customer engagement rate”
- **90%**: “90% higher opportunity open rates with twice as many conversions”

> I give a lot of credit to the data services team at ZoomInfo. They’ve done really a great job working with us to get us what we need.
>
> David Gojo, Head of Sales Data Science, Snowflake

> I give props to the data services team at ZoomInfo. They’ve done really a great job working with us to get us what we need.
>
> David Gojo, Sales Data Science Manager

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the figure 2x is printed word for word on the page, near the name of Snowflake.
- Checked: the passage quoted above is copied word for word from the page, near the name of Snowflake.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Snowflake uses ZoomInfo. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/snowflake-zoominfo · How we check: https://www.usedby.ai/methodology