# How Solarflare uses Photoroom

As published on [photoroom.com](https://www.photoroom.com/customer-stories/solarflare), June 2026. Captured by usedby on 2026-10-04.

- Company: [Solarflare](https://www.usedby.ai/companies/solarflare.md)
- Tool: [Photoroom](https://www.usedby.ai/tools/photoroom.md)

## What the story says

Solarflare Studio, a creative technology agency, integrated Photoroom's Background Remover API into a selfie portrait generator for Hennessy's Hip Hop 50th anniversary campaign. The API removed backgrounds from fan selfies in real time at live events in multiple cities so the cutouts could be placed into era-themed portrait templates.

Summary written by usedby from the source page, in English. The figures are those of Photoroom and Solarflare, not ours.

> Solarflare Studio used Photoroom's Background Remover API to build a real-time selfie generator for Hennessy's Hip Hop 50th anniversary campaign. The tool removed backgrounds from fan selfies on the spot and placed them into era-themed Hip Hop portrait templates

> Implementing Photoroom's Background Remover API was a very straightforward process, which is exactly what we look for in our tools. By seamlessly merging the capabilities of their AI-driven photo editing software into our social-first digital experience, our project is consistently producing top-notch results.
>
> John Martinelli, Head of Production

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the passage quoted above is copied word for word from the page, near the name of Solarflare.
- Checked: each number in our summary is printed on the page.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Solarflare uses Photoroom. Confirmed line. Latest check across sources: 2026-10-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/solarflare-photoroom · How we check: https://www.usedby.ai/methodology