# How Sony India uses Yellow.ai

**21,000**: “Isha has successfully handled over 21,000 customer and dealer calls with seamless integration”

As published on [yellow.ai](https://yellow.ai/case-study/sony-enables-round-the-clock-service-with-voice-automation/), April 2023. Captured by usedby on 2026-10-08.

- Company: [Sony India](https://www.usedby.ai/companies/sony-india.md)
- Tool: [Yellow.ai](https://www.usedby.ai/tools/yellow-ai.md)
- Teams: Customer Service

## What the story says

Sony India uses a Yellow.ai voice AI agent as a 24/7 helpline for consumers and dealers in English, Hindi and Bengali. It handles self-serve requests such as device registration, troubleshooting, product inquiries, installation requests and store lookup, with live agent transfer, and is integrated with Sony CRM.

Summary written by usedby from the source page, in English. The figures are those of Yellow.ai and Sony India, not ours.

> Within two months of going live, Isha has successfully handled over 21,000 customer and dealer calls with seamless integration.

> With our constantly expanding customer base and vast network of dealers, Sony India recognizes the need to provide 24×7 assistance with a dedicated helpline for quick sales and service support. With deep back-end integration with the Sony CRM, the voice AI agent collects, records and analyzes user information to deliver personalized experiences. We are pleased to join hands with Yellow.ai for their support in taking Sony’s exceptional customer service support a notch higher. Within two months of going live, ‘Isha’ has successfully handled over 21,000 customer and dealer calls with seamless integration. As always, we value our customers who are an integral part of our growth and we endeavour to deliver the best-in-class customer experience
>
> Vishal Mathur, National Head of Customer Service

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 21,000 is printed word for word on the page, near the name of Sony India.
- Checked: the passage quoted above is copied word for word from the page, near the name of Sony India.
- Checked: each number in our summary is printed on the page.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Sony India uses Yellow.ai. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/sony-india-yellow-ai · How we check: https://www.usedby.ai/methodology